SAP Sapphire & ASUG Annual Conference – Orlando

Get a first look at SAP’s latest AI advancements, including Joule’s specialized AI agents, role‑based assistants, intelligent automation capabilities, and real‑world customer applications demonstrating measurable business impact.

Hands‑On Learning Through ASUG Pre‑Conference Seminars

Kick off your experience with 10 expert‑led, in‑depth seminars covering SAP Business AI, RISE & GROW with SAP, SAP S/4HANA Cloud, SAP BTP integration and development, data strategy, and more. Pre‑conference seminars take place on May 11, offering a full day of practical, role‑specific workshops.

Explore Solution Tracks Aligned to Your Business Priorities

Whether you’re focused on cloud transformation, architecture, supply chain, AI adoption, integration, industry innovation, or business process modernization, curated solution tracks guide you to the most relevant sessions and conversations.

Experience live demos, interactive exhibits, and customer showcases highlighting how organizations are leveraging SAP technologies to modernize operations, improve agility, and unlock new business value.

Inspiring Keynotes & Industry Thought Leadership

Hear from SAP executives and global leaders on the future of intelligent enterprises, sustainable business, and AI‑powered transformation strategies. The event also includes special guest appearances—including a Disney‑hosted celebration night and a session featuring legendary tennis champion Roger Federer.

Unmatched Networking Opportunities

Connect with peers, SAP partners, technical experts, and solution leaders to exchange insights, discuss challenges, and build relationships that fuel your transformation journey.